ZME Science
No Result
View All Result
ZME Science
No Result
View All Result
ZME Science

Home → Research → Studies

Hourglass Figures are like drugs to men

Mihai AndreibyMihai Andrei
February 23, 2010 - Updated on October 27, 2017
in Health, Research, Studies
A A
Share on FacebookShare on TwitterSubmit to Reddit

RelatedPosts

Earth-like planet may not exist
Captain obvious presents his 5 favorite studies from 2009
Man sues neighbor for irritating his ‘electromagnetic allergies’
Report shows California has 99% chances of big earthquake in 30 years
Scarlett Johansson. Not related in anyway to the study... but a fine example
Scarlett Johansson. Not related in anyway to the study… but a fine example.

Well we all know the effect a curvaceous woman can have on men, but according to a new research published by researchers from Georgia Gwinnett College, the effect they have is similar to that of alcohol and drugs, at least in some ways.

Evolutionary speaking, for women, curvy figures are associated with fertility and an overall good health; in this way, it does make sense for men to find women with generous hips more attractive. In order to reach these results, researchers asked 14 men at the average age of 25 to rate how attractive they find women before and after they had surgery to give them more shapely hips. They didn’t reduce or add weight, but just redistribute it by implanting fat from the waist into the buttocks.

The men’s brains were scanned and revealed that after the surgery, the parts of the brain linked with rewards were activated, including regions related to alcohol or drug consumption. Long story short, when men see generous hips, their brain automatically starts to think something… rewarding will happen; a curvaceous woman works better than Erectzan.

“Hugh Hefner could have told us that by showing us how many zeroes are in his bank account,” said researcher Steven Platek, an evolutionary cognitive neuroscientist at Georgia Gwinnett College in Lawrenceville, Georgia. “But there’s more to it than buying Playboy, Maxim, or FHM. These findings could help further our understanding pornography addiction and related disorders, such as erectile dysfunction in the absence of pornography,” he explained. “These findings could also lend to the scientific inquiry about sexual infidelity.”

 

So what do women think about other curvy women? It’s the exact response you’d expect.

“It turns out women find similar optimally attractive female bodies as attention-grabbing, albeit for different reasons,” Platek said. “Women size up other women in an effort to determine their own relative attractiveness and to maintain mate guarding — or, in other words, keep their mate away from optimally designed females.”

Tags: BiologyChemistrycurvyfiguresmenResearchstudywomen

ShareTweetShare
Mihai Andrei

Mihai Andrei

Dr. Andrei Mihai is a geophysicist and founder of ZME Science. He has a Ph.D. in geophysics and archaeology and has completed courses from prestigious universities (with programs ranging from climate and astronomy to chemistry and geology). He is passionate about making research more accessible to everyone and communicating news and features to a broad audience.

Related Posts

Animals

Same-Sex Behavior Is Surprisingly Common in Animals — Humans Are No Exception

byMihai Andrei
2 months ago
Anthropology

Medieval Female Scribes Were Far More Common Than Previously Thought. At Least 110,000 Medieval Manuscripts Were Copied by Women

byTibi Puiu
3 months ago
Biology

Your Skin Can “Taste” Bitter Compounds to Protect Against Toxins

byTibi Puiu
3 months ago
Health

Scientists uncover how your brain flushes out waste during sleep

byTibi Puiu
5 months ago

Recent news

So, Where Is The Center of the Universe?

June 12, 2025

Dehorning Rhinos Looks Brutal But It’s Slashing Poaching Rates by 78 Percent

June 12, 2025

A Chemical Found in Acne Medication Might Help Humans Regrow Limbs Like Salamanders

June 11, 2025
  • About
  • Advertise
  • Editorial Policy
  • Privacy Policy and Terms of Use
  • How we review products
  • Contact

© 2007-2025 ZME Science - Not exactly rocket science. All Rights Reserved.

No Result
View All Result
  • Science News
  • Environment
  • Health
  • Space
  • Future
  • Features
    • Natural Sciences
    • Physics
      • Matter and Energy
      • Quantum Mechanics
      • Thermodynamics
    • Chemistry
      • Periodic Table
      • Applied Chemistry
      • Materials
      • Physical Chemistry
    • Biology
      • Anatomy
      • Biochemistry
      • Ecology
      • Genetics
      • Microbiology
      • Plants and Fungi
    • Geology and Paleontology
      • Planet Earth
      • Earth Dynamics
      • Rocks and Minerals
      • Volcanoes
      • Dinosaurs
      • Fossils
    • Animals
      • Mammals
      • Birds
      • Fish
      • Amphibians
      • Reptiles
      • Invertebrates
      • Pets
      • Conservation
      • Animal facts
    • Climate and Weather
      • Climate change
      • Weather and atmosphere
    • Health
      • Drugs
      • Diseases and Conditions
      • Human Body
      • Mind and Brain
      • Food and Nutrition
      • Wellness
    • History and Humanities
      • Anthropology
      • Archaeology
      • History
      • Economics
      • People
      • Sociology
    • Space & Astronomy
      • The Solar System
      • Sun
      • The Moon
      • Planets
      • Asteroids, meteors & comets
      • Astronomy
      • Astrophysics
      • Cosmology
      • Exoplanets & Alien Life
      • Spaceflight and Exploration
    • Technology
      • Computer Science & IT
      • Engineering
      • Inventions
      • Sustainability
      • Renewable Energy
      • Green Living
    • Culture
    • Resources
  • Videos
  • Reviews
  • About Us
    • About
    • The Team
    • Advertise
    • Contribute
    • Editorial policy
    • Privacy Policy
    • Contact

© 2007-2025 ZME Science - Not exactly rocket science. All Rights Reserved.

OSZAR »